Carpark signage 2
Anyone familiar with the city of Melbourne will be aware of the strong creative flair that infuses the city. Maybe because it hasn’t been gifted with the golden beaches and spectacular harbour that Sydney boasts, this more industrial city has had to work much harder with what it’s got, conjuring captivating solutions from seemingly unappealing raw materials (you only need to visit some of the city’s inventive bars to see examples of vibrant venues spun from shipping containers and packing creates or from the concrete rooftop of an unappealing office block).
Here, proving the point once again, is the second dreary underground car park I’ve seen transformed with colourful signage. The first attracted much attention, here.
Underground car park designers… READ THIS!
I don’t know about you, but I find underground car parks to be horrible grey soulless places. So it cheered me up no end to see that QV Melbourne in Australia had actually made the effort to brighten theirs up with a little colourful typography. Actually, when I say little, I mean large given that each of these signs are as big as the their host walls!
I love the large overlapping letters and how they turn a cold concrete environment into a welcome friendly experience, whilst providing important wayfinding information.
The designers behind this wayfinding system are the Melbourne based Latitude Group, who hand painted each sign individually on site. Tapping into early modernist graphic design, they employed large overlapping geometric letterforms, painting letters over one another to create a subtractive colour effect.
Check out Latitude’s work at latitudegroup.com.au.